Category served 62 percent of clients and 58 percent of unit goals. (These refer to pre-EIS adjustment figures.)
Program:
Category is over-performing. (This refers to pre-EIS adjustment figures.)
*
This is the difference between the current expenditures and where the current expenditures should be at this point in the year based upon
the total allocation (plus carryover) and the assumption that expenditures are spread evenly over the year.
**
This is the difference between last year's actual expenditures at this point in the year and where the expenditures should have been based
upon the final expenditure and the assumption that expenditures would be spread evenly over the year. (If the current-year bar is similar to the
prior-year bar, then the current year is following the prior year's pattern and is on track to meet the current projection [should it continue to follow
the prior year's pattern]). Note: This bar should always be at zero variance for the final period of the year (as the actual expenditure is exactly equal
to where expenditures should be at that time of year given the final expenditure.
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